The term Artificial Intelligence (AI) is surrounded by a haze of buzz words and hype, making it hard to pin down for business leaders. It can be even harder to understand how best to remain customer-centric – to keep the ‘human touch’ so to speak – while adapting to the seismic technological changes that AI is signposting.

So, what does AI offer to leaders focused on customer-centric growth? And what role can these leaders best play as AI impacts more of what their customers experience and more of their internal organisation? In this paper, we reveal the opportunity for customer-centric leaders to become the vanguard collaborators in the appropriate use of AI technology.

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